It doesn’t matter what sort of business you want to start or what kind of business you even have; the website is its primary representation in front of the public. You know you require it, and that must be an excellent one. How can you make the website project go more smoothly, for less money, and in less time? WordPress is unavoidably a name you’ve heard across if you’re trying to develop your initial website. According to W3Techs, WordPress powers 40% of all the websites on the Internet.
This blog will go through the main reasons you should use WordPress for your business websites. We’re confident that you’ll be satisfied that WordPress is the best option for you by the end of this blog.
But first, let’s talk about,
What is WordPress, and how does it works?
WordPress is a CMS that enables you to manage your website’s content (CMS for short). It’s a powerful tool for building and managing websites. WordPress can indeed be used for blogs, corporate websites, personal websites, and eCommerce enterprises. WordPress is used by 74 million websites of all types and sizes to publish fresh content every second.
So since you know what WordPress is or what it does, let’s talk about why it’s so fantastic. Below we’ve listed a list of reasons why you should build your website on this platform.
How is WordPress beneficial for businesses?
Following are the top benefits WordPress provides to businesses-
#1. Open-source
WordPress is the most popular open-source platform, with a large developer community, templates, and plugins. To make an effective contribution to your business website, you can download and utilize the code accessible in the WordPress Codex.
As a result, WordPress is favored by small businesses and organizations. Another key advantage of using WordPress for your business is how simple it is to set up. WordPress is adaptable enough to meet your business demands regarding modification and flexibility with its plugin support.
#2. Flexibility
WordPress allows you to be creative with your designs. You can combine several design layouts across your website instead of sticking to a single consistent style for the entire site. Dozens of WordPress themes are available for the WordPress platform; from that, you can select the ideal for your business.
Most WordPress themes are mobile-responsive, allowing your visitors to access your website on any mobile device without difficulty. It also contains a powerful editor that makes it simple to style your content.
#3. Highly secured
As WordPress rises in popularity, so does the attention of would-be hackers. A further reason for WordPress’s favor is the security measures taken by its developers to protect their customers’ faith. The WordPress team is constantly updating the CMS and the plugins that work with it. Users should, of course, exercise caution and only download plugins from reputable sites, ideally when signed into WordPress directly.
If you use the WordPress platform to build your business website, you can rest confident that it will be safe and protected from unauthorized access and other cybercrime-related activities. Besides, WordPress has several free security extensions as well as comprehensive password security and content security capabilities.
#4. Mobile & SEO friendly
For your business website, WordPress delivers the highest mobile-friendly responsive themes flexible to all screens and platforms. Several mobile responsive plugins are available that make your website load faster and provide an excellent experience for your visitors. Because users don’t wait for slow-loading company websites, Google penalizes sites that aren’t mobile-friendly and ranks them lower on its result pages. It gives your company’s website a professional appearance, which leads to a higher conversion rate.
Besides, WordPress websites are SEO-friendly, with clean, high-quality, and easily readable code. It makes it easier for Google’s web to index and crawl their web pages, allowing them to rank higher. All pages and postings on this platform have meta tags with keywords, enabling more specific search optimization.
#5. Ensures easy multimedia support and integration
The websites with the least bounce rates are those that have a lot of multimedia on them. You can easily integrate video into WordPress by uploading your own or adding embed code using the HTML sections. To keep individuals interested and visiting your site, you can also include audio files, graphics, and other sorts of media.
Furthermore, WordPress interfaces with a variety of popular third-party systems to help you modernize your website. There are infinite plugins available that make sending email campaigns and newsletters simple.
#6. Ensures easy user management
Maintaining a website with a large user base is one of the most challenging tasks. WordPress is well aware of this requirement. The multi-user capabilities of this content management system allow numerous people to operate on a single website simultaneously. You can allocate different roles to the people that work in your company.
Administrator, editor, author, contributor, and subscriber are just a few user roles available in WordPress. As a result, you may give responsibilities to each user, determining what they can and cannot do on your website.
As we’ve discussed the business benefits of WordPress, now it’s time to check features that make WordPress an ideal choice for business websites.
Top WordPress features to look at in 2021 and after
Customize theme
Customizing your WordPress theme might take a long time, mainly if you’re doing a comprehensive makeover. Many WordPress theme developers have noticed this and have introduced bespoke dashboard editors to relieve users of the stress. On the other hand, the WordPress Theme Customizer has its place and is a terrific method to make rapid theme changes without filtering through the choices in a turnkey solution. More than that, it’s the preferred method of theme customization.
Auto-update
WordPress has released something new with each new edition to help WordPress sites run more smoothly. Autoupdate is one such functionality. Auto-updates were offered in prior versions for minor releases, but with WordPress 5.6, users can now opt-in for big releases as well.
The core upgrades for big releases will be automatically updated as a result of this. By selecting ‘Switch to automatic updates for maintenance and security releases exclusively,’ you may also allow security and management updates auto-updates.
Show/Hide
You can use this Screen Options button to show and conceal things on the WordPress admin screen you’re now looking at. This is a functionality that many new WordPress users are unfamiliar with. It enables you to streamline admin pages such as the post edit screen to fit your workflow.
CSS classes
You could add CSS code to your WordPress menus without leaving the Menus edit page if you enable custom CSS classes. It’s a quick and straightforward method to customize the look of your menus in-depth, just from a platform provided.
Video positioning
You may now set the video position inside the header block in WordPress 5.6. You can simply set the video’s position using the Focal Point Selector or the left and right directional buttons! This allows you to select a ‘focal point’ from the video to serve as the video’s custom position.
Widgets
For widgets, WordPress also has a hidden accessible mode. This accessibility option allows you to insert widgets without having to drag and drop them. By selecting the Screen Options button, you can enable accessibility options for WordPress widgets.
Restore
Using the built-in versioning functionality, you may simply restore deleted page content (before it has been completely deleted) and even roll it back page content to previous versions. Save pages so that only you can see them or post them live for when you need them.
Dashboard
After logging in to the admin dashboard, WordPress automatically takes users to the dashboard. The WordPress dashboard is user-friendly, which means it’s straightforward to comprehend and use even if you don’t have a developer’s background. Several shortcuts lead to various portions of the website pages. Each part is further divided into widget boxes.
Auto backup
To assist in avoiding data loss, in the case of spectacular failures, the managed website hosting services take automated daily site-level backups and bare-metal backups.
Schedule Post
Posts can indeed be scheduled to appear at specified days and times, allowing you to develop content ahead of schedule and publish it when it’s convenient for you. Create pages and posts in draught mode till you’re able to publish them.
Multiple languages support
WordPress is used all over the world. It can be used in over 160 different languages all around the globe. As a result, you’ll be able to construct a website to reach a global audience. Having said that, it’s worth mentioning that English is the most often used language on WordPress. However, it’s comforting to know that WordPress makes it simple even if you wish to use other languages.
Edit Images
Unlike other systems, WordPress makes it simple to upload photos to all of your website articles and pages. Most newcomers who aren’t familiar with the platform are unaware that it also features an image editing feature. This is a basic image editing service that provides all of the necessary capabilities for image editing.
Third-party integration
You may also combine things like an email marketing campaign, online payments, Google Analytics, and countless other elements that you’ll need to operate a fully functional and management website, in addition to plugins and widgets.
Third-party tools are designed specifically for WordPress. Because the CMS platform is so widely used, those other businesses are aware that their present and potential consumers may use it to manage their websites.
Moving on, let’s talk about,
Top trends in WordPress Development
Chatbots integration – Businesses can use chatbots to provide adequate customer support and swiftly handle consumer queries. Conventional customer support methods such as phone calls, emails, chats, and so on are inconvenient for many customers and time-consuming.
3D content – VR is still out of reach for many businesses and viewers, so here’s a less expensive but equally powerful way to get people’s attention. Many companies are opting for 3D content since it helps to impact customers and is visually appealing.
Voice search – Voice search is predicted to increase and have an effect on SEO. As a result, voice search optimization is now required for websites. Updating your website for voice search can help you get more consumers and enhance your SEO. Voice search is a new trend, and staying on top of it is critical if you want to stay ahead of the pack.
Multipurpose themes – This theme enables users to create any website with all of the required features. The appeal of the multipurpose theme stems from the fact that it can be used for a wide range of websites. These themes provide the most satisfactory solution while taking into account the requirements.
Guest posting
Guest posting is a time-saving method for blog owners to publish high-quality content on their website. Using pre-made guest author checklists, blog owners can easily evaluate guest post submissions for factors like topic relevance, content quality, formatting, and link building. These checklists automate tedious tasks such as checking for plagiarism, verifying author information, and reviewing article structure. Guest posting also offers features like content planning and social media promotion to help blog owners optimize their campaigns and increase their online presence.
Dark Mode – Dark mode is an eye-catching, ultra-modern style that creates a dynamic impression while maintaining perfect clarity and visibility. Because dark mode decreases eye strain, it will also assist your viewers to focus more on the stuff you’re presenting.
Apart from those as mentioned earlier, here are some more trends to follow in 2021-22:
- One-page designs
- Motion UI
- AR/VR integration
As we’ve seen some WordPress development trends, now it’s time to check,
The latest version of WordPress
Well, there are many versions of WordPress. But the latest one is WordPress 7.2.0
If you are looking forward to building a website for your business with WordPress, going with the latest version will be beneficial.
Moving on, below are some of the uses cases of WordPress
You can use WordPress to build:
- Educational website
- Entertainment website
- Business website
- Community channel
- E-commerce store
- Q&A websites
- Blog
- Portfolio website
- Event website
Conclusion
As you’ve seen, WordPress can be used for both personal and business websites, and there’s very nothing powerful content management systems can’t do. Following a discussion of the most prominent CMS platforms, it was discovered that WordPress is the best CMS on the planet. It’s a straightforward and free platform with a plethora of functionality and customization options.
You can do anything with it, and we strongly advise all novices who want to establish their business website or begin writing their blog posts and sharing them with the entire world to give it a try and switch to it as soon as possible if they haven’t already!
So, if you’re thinking of creating a new website for your business or switching your current one to a CMS platform, WordPress is a great option. Are you looking for a helping hand? Well, you have landed at the right place. We are a leading WordPress development company that holds a rich experience of 15+ years in providing excellent WordPress development services. We can help you create a robust and intuitive WordPress website that raises your customer’s number and helps you with great revenue numbers.
