The online market in the US has grown significantly in the past few years and there has been a great shift in consumers’ tastes and behavior. B2C marketers in the US have dug deep into several aspects to find the key that unlocks the potential to target maximum online users. Some have succeeded partially while others are still just clueless. With the added fact that online customers in the US are very capricious, it becomes evident that if you fail to understand the way they think and approach online products and services, all your marketing strategies may go futile.
