With the devices becoming smarter and users becoming more demanding, progressive apps combine the modern capabilities of an app in the form of an app that serves the best of both worlds. Despite being a hesitant addition in the app development realm, progressive web apps(PWAs) have come a long way. Occupying significantly less space in comparison to a typical app, progressive web apps are slowly becoming an important part of the app development strategy of businesses.
According to a report by Adobe, app installations have dwindled by 40 per cent since December 2014. With this, the app boom scenario has come to an end. However, the benefits of a native app including retention, etc., cannot be overlooked. In such a scenario, what are the possible choices for a business to shoot its customer engagement and sales figures?
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