Your website is a reflection of your company. If you have a well- built website, you win half the battle by casting a positive impact on your buying prospects which consequently results in higher conversions.
WordPress drives the 30% of the web, to power such a considerable amount of websites, the ability to customize plays a huge role. Yet for a lot of businesses the true potential of WordPress still remains untapped due to the inability to utilize customization to the fullest. Although as a CMS platform it may have evolved along with its contemporaries there are some particular fronts to work on for certain businesses to actuate their efforts and run a website that converts.