eCommerce store owners, with an official page of their store on Facebook, can now garner more sales and increase their store’s conversion rate by integrating the new ‘Buy’ button right in their sponsored Facebook advertisement post.
The ‘Buy’ button, appearing in the Facebook news feeds and official page of the online store, will eliminate one extra click for conversion and the prospects will be able to purchase from a store, without having to leave Facebook. They can purchase the product with a click of a button and return back to scrolling their wall.
Through this ‘Buy’ button, the online merchants will benefit immensely. The button will enable the users to make an impulsive purchase, saving both time and effort, thus boosting the chance of a sale through an advertisement.
Users will also be saved from keying-in their credit / debit card details every time they make a purchase as they can choose to save their payment details. They will just have to click the ‘Buy’ button, and click again to confirm their purchase, if they have stored their payment details. Facebook has also kept in mind the safety of the users’ payment details while designing this button.
Currently, the button is in its testing phase. Companies included in the test are small and mid-sized businesses in the U.S who can embed the ‘Buy’ button in their sponsored posts, enabling Facebook users to purchase the displayed item, rather than simply liking the post. If successful, the ‘Buy’ button will bring tremendous opportunities for small businesses to generate real-time sales.
Facebook is actually following Twitter, which has also has acquired a payment processing app development company, CardSpring, to make it easy for users to buy and pay for products within Twitter.
With both Facebook and Twitter eyeing upon cracking the code on eCommerce, these two social networking giants are transitioning from a medium of building brand awareness to a medium of lead conversion.
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