The client is an established tile and flooring supplier operating across more than 25 countries. Their catalog includes a wide range of SKUs for wall tiles, floor tiles, outdoor solutions, underfloor heating systems, and complementary bathroom products, including shower sets, mirrors, and storage units.
They sell directly to homeowners and DIY buyers, as well as to trade audiences such as contractors, interior designers, architects, and property developers.
Given their global footprint and mixed B2B and B2C audience, the client needed a Shopify-based eCommerce store that could:
While setting up the Shopify store was straightforward, several aspects required careful technical design:
We recommended Shopify as the core eCommerce platform due to its scalability, security, and strong support for international selling. The development team then:
WORKFLOW
We created the core calculator logic using JavaScript to:
AAA Image + Video Gallery
Klarna On-Site Messaging
Power Map Store Locator
Judgeme Reviews
Wishlist Plus
Orbe Geolocation
Hulk Form Builder
Frequently Brought
Bold Upsell
Globo Product Option
Essential Upsell
Google & YouTube
The new Shopify implementation, combined with the custom JavaScript tile calculator, improved both buyer confidence and internal efficiency.
98 percent calculation accuracy, helping customers order closer to their actual requirement
15 percent reduction in returns, as box-level logic and wastage buffers cut down on over- and under-ordering
25 percent uplift in conversions in the first three months, with real-time tile estimates encouraging visitors to complete their purchase.