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Our client is a leading dental practice based in Folkestone, UK, offering a wide range of services including general dentistry, cosmetic treatments, dental implants, Invisalign, and facial aesthetics. They focus on providing patient-centric care, combining professionalism with a welcoming environment, and aim to deliver a seamless experience both in-clinic and online.
The client faced several key challenges that were limiting their digital growth and online patient engagement:
The client required a professional and welcoming website that clearly showcased their comprehensive range of dental and cosmetic services, while making it easy for patients to navigate and find the information they needed.
Being a UK-based dental practice, compliance with CQC standards and GDPR was critical. The website had to include privacy policies, cookie notices, and other compliance elements to build patient trust and meet legal requirements.
They aimed to present detailed treatment information and transparent pricing in a structured, easy-to-understand format that enabled patients to make informed decisions without confusion.
The existing website lacked efficient inquiry and appointment booking flows. The client needed a seamless process to turn online visitors into confirmed patients, enhancing conversion rates.
A significant portion of prospective patients accessed the site via smartphones. The website had to be fully responsive and mobile-first, ensuring smooth performance, fast load times, and an intuitive user experience on all devices.
The client wanted to rank higher for location-specific dental treatments, such as Invisalign Folkestone and Dental Implants Folkestone, to attract new local patients and increase organic traffic.
We built a clean, modern, and trust-driven UI that reflects the professionalism of the clinic. The design emphasized usability, with a simple navigation structure and intuitive layout, ensuring patients could easily explore treatments and services without confusion.
Dedicated landing pages were created for each treatment area, including General Dentistry, Cosmetic, Implants, Invisalign, and Facial Aesthetics. Each page was designed with clear CTAs, structured fee details, and treatment-specific content to build patient trust and encourage inquiries.
To simplify patient conversions, we integrated secure appointment request forms powered by Google reCAPTCHA. This provided a frictionless booking process while safeguarding against spam, ensuring genuine patient inquiries reached the clinic.
The website was made fully compliant with CQC and GDPR by including a privacy policy, cookie notices, and terms & conditions. At the same time, we implemented SEO best practices, schema markup for local businesses, optimized meta tags, and keyword-rich content. This enhanced the local visibility for searches like Invisalign Folkestone and Dental Implants Folkestone.
Recognizing that most patients browse via smartphones, we prioritized mobile-first design and performance optimization. The website was enhanced with responsive layouts, caching mechanisms, and WebP image compression, resulting in faster load speeds and improved user experience across devices.
The new SEO-friendly structure and optimized service pages resulted in a 40% increase in local organic traffic within just 3 months of launch.
With a mobile-first approach and simplified booking flows, client saw a 35% growth in mobile conversions, as more patients booked directly from their smartphones.
Performance enhancements, including caching and WebP optimization, reduced page load time by 50%, leading to smoother navigation and better user retention.
Optimized keyword targeting and schema markup boosted search rankings for high-value treatments like Invisalign Folkestone and Dental Implants Folkestone, driving qualified leads.
By implementing GDPR and CQC guidelines, the website achieved 100% compliance, building trust with patients while meeting legal and industry standards.
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