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The client is a respected dental care and patient-experience provider based in Folkestone, UK. They offer a broad range of services, including general dentistry, cosmetic dental treatments, dental implants, Invisalign, and facial aesthetics, and are committed to delivering high-quality, patient-centric care. Their goal was to ensure their clinic’s online presence matched the professionalism and trust of their in-clinic services.
Before the design, the client's website had several critical issues hampering its effectiveness:
The site lacked a clean, professional feel, making it harder to communicate the quality of services.
With many prospective patients browsing via smartphones, limited mobile optimization reduced engagement and conversions.
Treatments and costs weren't clearly presented, leading to confusion among visitors and lower trust.
The old site lacked an easy, secure way for visitors to book appointments or send inquiries online.
The site wasn't optimized for local SEO, limiting its reach to potential patients searching for services like "dental implants" or "Invisalign" in their area.
We delivered a purpose-built WordPress solution — optimized for usability, conversions, SEO, and compliance, customized to the clinic’s needs.
We reimagined the UI with a clean, welcoming, and professional aesthetic. The navigation was simplified and arranged intuitively so patients could quickly find treatments, pricing, and contact options.
Each service, like general dentistry, cosmetic treatments, implants, Invisalign, and facial aesthetics, has its own dedicated landing page. Information was clearly structured, treatment details were well explained, and pricing was transparently displayed, building trust and helping patients make informed decisions.
We embedded secure appointment and inquiry forms (with spam protection) to allow prospective patients to book or request information easily. This reduced friction and improved genuine lead flow.
To satisfy regulatory requirements (privacy, cookies, and compliance relevant for UK clinics), we added privacy notices, cookie consent, and compliance pages. Alongside, we optimized metadata, the local business schema, and on-page SEO to improve local search rankings for treatments such as dental implants and Folkestone.
We built a fully responsive, mobile-first site, added caching, optimized images (e.g., using modern formats), and improved performance, resulting in much faster load times and better user experience on both desktop and mobile devices.
Improved SEO and service-specific pages attracted more local patients searching online.
A mobile-first design plus easy booking made it simpler for smartphone users to convert.
Enhanced performance led to smoother navigation, better retention, and improved user satisfaction.
Transparent service pages + SEO optimization helped the clinic rank better for location-based service queries, bringing in more qualified leads.
Inclusion of privacy notices, cookie consent, and professional branding enhanced user trust, making the clinic appear more credible and reliable.
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