Discovery & Planning
We collaborated with the client to outline critical objectives, including online–showroom alignment, catalog richness, mobile-first performance benchmarks, and enhancements to customer trust.
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The client is a fast-growing European home decor retailer specializing in premium rugs and modern indoor furnishings. Alongside their physical showroom, they operated an online store, but felt that the digital experience didn't reflect the craftsmanship and aesthetics of their product line. They wanted a refreshed online presence that looked premium, loaded quickly, and simplified customer interaction with their catalog.
The client sought a scalable, high-performance digital storefront that offered:
We delivered a WordPress website integrated with WooCommerce, combining premium UI design with a secure, scalable back-end. The new platform gave the brand a seamless shopping flow and improved how customers discovered, evaluated, and purchased products.
Our WordPress developers followed a structured approach:
Discovery & Planning
Wireframes & UI/UX Strategy
Development & Integrations
Feature Development
Performance Engineering
Quality Assurance
Launch & Stabilization
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We collaborated with the client to outline critical objectives, including online–showroom alignment, catalog richness, mobile-first performance benchmarks, and enhancements to customer trust.
Worked closely with the client to define goals: online–offline sales integration, benchmarks for product catalog richness, performance optimization, and customer trust features.
We created wireframes and design prototypes that strike a balance between premium aesthetics and functional clarity. Intuitive navigation flows allowed easy product filtering, searching, and exploration. The layouts were optimized for mobile-first responsiveness, featuring touch-friendly interactions, a streamlined checkout process, and fast-loading visuals.
Built on WordPress with WooCommerce for scalability, we integrated a custom PCI-DSS compliant payment gateway for secure transactions. On the back end, we centralized inventory, order processing, shipping, and showroom appointment bookings for unified management.
We implemented a promotions engine for automated discounts and bundled offers, as well as smart product filters for browsing by size, style, and collection. A dedicated policies section was also added for improved transparency.
Additionally, we integrated a showroom appointment scheduling module, connecting online visitors with offline sales opportunities.
We improved site performance by implementing advanced caching mechanisms, integrating a global Content Delivery Network (CDN) to reduce latency, and converting product images into WebP format for faster loading. Combined with code minification and database optimization, these enhancements ensured consistently smooth, fast shopping experiences across all devices.
We conducted end-to-end testing across all critical workflows, including product browsing, cart management, checkout, and showroom bookings, to identify and eliminate functional issues before launch. Performance tests were conducted under varying traffic loads to validate speed and stability. Cross-device and cross-browser checks ensured consistent mobile responsiveness and usability.
We executed a smooth launch by aligning the website deployment with the client's grand opening promotions, ensuring discount campaigns and bundled offers went live without glitches. Following the launch, our team provided continuous monitoring, security checks, and bug fixes to stabilize performance.
The new WordPress and WooCommerce storefront delivered clear improvements across usability, revenue, and perceived brand value.
28% improvement in average page load speed after implementing caching, CDN, and WebP image optimization
30% increase in mobile checkout conversions within the first quarter of going live
18% growth in first month sales attributed to launch offers and targeted promotional campaigns
13% reduction in cart abandonment, supported by clear filters, smoother navigation, and a more transparent checkout flow
Since 1999, SunTec has been a trusted business process and software engineering partner for technology companies worldwide. Our team of over 1,500 full-time employees delivers innovative services every day to help our clients save time and money.
