Discovery & Requirement Gathering
Worked closely with the client to define goals: online–offline sales integration, benchmarks for product catalog richness, performance optimization, and customer trust features.
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Our client was a global retailer that deals in premium rugs and indoor furniture. They had a physical showroom as well as an online website. To showcase their high-quality products and contemporary designs, the client sought to revamp their digital shopping experience, ensuring it matched the elegance and exclusivity of their brand.
The client needed a scalable eCommerce solution with:
We developed a WordPress-based website with WooCommerce integration, designed to meet the client's eCommerce, branding, and performance requirements. Our solution combined an intuitive front-end with robust & scalable back-end systems to deliver a premium, conversion-focused shopping experience.
To ensure their new website met both business goals and customer expectations, our WordPress team followed a structured design and development process:
Discovery & Requirement Gathering
Wireframing & UI/UX Design
Development & Integration
Feature Implementation
Website Performance Optimization
Testing & QA
Launch & Post-Go-Live Support
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Worked closely with the client to define goals: online–offline sales integration, benchmarks for product catalog richness, performance optimization, and customer trust features.
Worked closely with the client to define goals: online–offline sales integration, benchmarks for product catalog richness, performance optimization, and customer trust features.
We created wireframes and design prototypes that strike a balance between premium aesthetics and functional clarity. Intuitive navigation flows allowed easy product filtering, searching, and exploration. The layouts were optimized for mobile-first responsiveness, featuring touch-friendly interactions, a streamlined checkout process, and fast-loading visuals.
Built on WordPress with WooCommerce for scalability, we integrated a custom PCI-DSS compliant payment gateway for secure transactions. On the back end, we centralized inventory, order processing, shipping, and showroom appointment bookings for unified management.
We implemented a promotions engine for automated discounts and bundled offers, as well as smart product filters for browsing by size, style, and collection. A dedicated policies section was also added for improved transparency.
Additionally, we integrated a showroom appointment scheduling module, connecting online visitors with offline sales opportunities.
We improved site performance by implementing advanced caching mechanisms, integrating a global Content Delivery Network (CDN) to reduce latency, and converting product images into WebP format for faster loading. Combined with code minification and database optimization, these enhancements ensured consistently smooth, fast shopping experiences across all devices.
We conducted end-to-end testing across all critical workflows, including product browsing, cart management, checkout, and showroom bookings, to identify and eliminate functional issues before launch. Performance tests were conducted under varying traffic loads to validate speed and stability. Cross-device and cross-browser checks ensured consistent mobile responsiveness and usability.
We executed a smooth launch by aligning the website deployment with the client's grand opening promotions, ensuring discount campaigns and bundled offers went live without glitches. Following the launch, our team provided continuous monitoring, security checks, and bug fixes to stabilize performance.
The WordPress + WooCommerce website we developed delivered measurable improvements across customer experience, sales performance, and brand positioning.
30% faster site load times after performance optimizations (caching, CDN, WebP)
25% increase in mobile conversions within the first three months of launch
Higher promotional impact due to the offers, driving a 20% uplift in first-month sales.
15% drop in cart abandonment due to smart filtering and transparent checkout process
Since 1999, SunTec has been a trusted business process and software engineering partner for technology companies worldwide. Our team of over 1,500 full-time employees delivers innovative services every day to help our clients save time and money.
