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The client is a specialized manufacturer of fan and cooling system components. Their products serve a wide range of industrial and commercial applications where durability, safety, and airflow performance are critical.
Although well established in their niche, the client wanted a modern eCommerce presence that made it easier for customers to discover, evaluate, and purchase their full product line. They needed a store that was user-friendly and scalable, and that could support sales and marketing initiatives.
Key functional requirements included:
The platform needed to support a technically diverse catalog while maintaining quick load times and straightforward navigation. At the same time, the site had to accommodate dynamic elements such as streaming delivery estimates and automated product recommendations, without compromising performance or usability for industrial buyers.
We opted for Shopify as the core platform to manage the catalog, transactions, and future expansion. Our developers focused on implementing the required features while keeping the store fast and straightforward to use.
eCommerce Platform - Shopify
Matrixify
Bulk Discounts Now WOD
The new Shopify storefront improved both buying behavior and existing store performance:
30% uplift in conversions in the first three months, supported by relevant product recommendations
35% increase in on-site engagement, with users viewing more images and spending longer on product galleries
20% rise in repeat orders, helped by clear shipping messages and proactive delivery updates
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