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Our client specializes in building high-quality fan and cooling accessories, including Plastic Fan Guards, Aluminum Fan Filters, and Steel Fan Guards. Serving a diverse range of industries, they are known for providing durable and innovative products that help optimize ventilation and cooling systems.
With a strong presence in the market, they sought to enhance their online presence and elevate their eCommerce capabilities. The client approached us with a clear need: a user-friendly, high-performing, and scalable eCommerce website to effectively showcase and sell their extensive range of fan and cooling accessories. Key requirements included:
They required a platform that could not only showcase a diverse product catalog but also ensure smooth navigation, fast loading speeds, and dynamic features like real-time shipping updates. A reliable product recommendation engine was also needed to suggest complementary items for cross-selling opportunities.
We chose Shopify as the platform of choice due to its flexibility, scalability, and high-performance capabilities, making it the perfect fit for the client’s growing business. Our team focused on integrating all required features that would help enhance both their user experience and business operations.
Here is how our Shopify developers designed and built their website:
The project commenced with an in-depth discovery phase, during which we identified the client's core objectives, target audience, and brand positioning. We also analyzed the existing website structure and made recommendations.
This step included gathering all product data, categorizing it, and preparing it for migration to the Shopify platform.
We developed a customized Shopify theme that was both flexible and responsive. The theme focused on clean, modern aesthetics, ensuring that each product was visually appealing and easy to navigate.
Custom filters and categorization were implemented to allow customers to easily find specific products, such as fan guards or filters. The product pages were designed to highlight product features, with clear CTAs and prominent imagery, ensuring customers could easily explore and understand the products.
We developed a dedicated image gallery with Zoom and lightbox features, allowing customers to view product details closely and experience high-resolution images.
To drive sales, we integrated a product recommendation engine, incorporating ML algorithms to suggest complementary products based on the customer’s browsing history and previous purchases.
The blog/news section was added using Shopify’s built-in features, allowing the client to easily post updates about new product releases, industry news, and maintenance tips.
Custom badges such as "Bestseller," "New," and "On Sale" were strategically added to the product pages to highlight popular and discounted items. Additionally, social sharing icons were incorporated, allowing customers to share their favorite products with their network easily.
eCommerce Platform - Shopify
Matrixify
Bulk Discounts Now WOD
The Result
The customized Shopify website had a measurable impact on the client’s business operations and customer experience:
20% increase in conversions within the first quarter, driven by personalized product recommendations.
25% improvement in engagement, with customers spending more time on the gallery.
30% more repeat orders with timely shipping alerts and delivery updates.
Since 1999, SunTec has been a trusted business process and software engineering partner for technology companies worldwide. Our team of over 1,500 full-time employees delivers innovative services every day to help our clients save time and money.
