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TechnoScore – the Digital Engineering Services Division of  SunTec India.
20%
Delivery Transparency Increased
25%
Cart Abandonment Dropped
20%
Page-load Speed Improved
Service
  • Shopify Development Services
  • eCommerce Development Services
Technology
  • Shopify
  • Zendesk
  • JavaScript / jQuery
About Client

A Fast-Expanding UK Marketplace for Quality Kitchen & Bathroom Products

The client is a rapidly growing UK-based retailer specializing in premium kitchen and bathroom fixtures, including sinks, taps, bath and shower fittings, accessories, etc. Their catalog spans a wide range of high-quality products. The brand is trusted by homeowners, interior designers, and renovation professionals for its combination of quality, stylish design, and value.

Challenges Faced

Delivery Logic Conflicts Disrupted Product, Cart, and Checkout Consistency

Before working with TechnoScore, the retailer's online store suffered from several major issues:

  • Integrating an advanced shipping rules app (ASR) with their theme (Ubone) caused conflicts, affecting variant switching, AJAX cart updates, and dynamic delivery countdown display.
  • Delivery eligibility and next-day delivery metadata often failed to update correctly because of caching and script conflicts, leading to incorrect or missing delivery messaging on product or cart pages.
  • Time-zone differences, especially aligning a UK 2 PM cutoff time with Shopify's UTC-based servers and daylight-saving changes, made delivery logic unreliable.
  • The added delivery logic threatened site performance. On mobile, especially, countdown timers and extra scripts caused slowdowns, DOM conflicts, or incompatibilities with other apps.
  • Handling edge cases like weekend orders, out-of-stock variants, carts with mixed eligibility, and multiple shipping profiles lacked fallback logic, leading to an inconsistent user experience during checkout.
Our Solution

An Intelligent Delivery Framework for Shopify

TechnoScore implemented a comprehensive, robust Shopify customization strategy to address all these problems:

01

Centralized & Dynamic Delivery Logic

Cutoff times and next-day delivery rules are stored in metadata/JSON configs to ensure uniformity across templates and scripts.

02

Seamless Theme and App Integration

Integrated with Ubone's plugin.js to handle variant changes and cart updates; this ensured delivery messages updated properly on product pages and AJAX cart flows.

03

Timezone-safe Cutoff Management

Built logic that automatically adjusts for UK timezone and daylight-saving changes, keeping "next-day delivery" cutoffs accurate.

04

Performance and Compatibility Optimization

Debounced re-renders, minimized DOM conflicts, and optimized scripts for mobile to avoid performance issues — even with multiple app integrations.

05

Robust Fallback Mechanisms and Comprehensive Testing

Provided default messaging for edge cases (weekends, out-of-stock variants, mixed-cart scenarios, multiple shipping profiles) and tested delivery logic across product pages, cart flows, checkout, weekends, and holidays to ensure a smooth, reliable shopping experience.

Key Features Delivered

Advanced Shipping-rules Integration

(ASR + theme) to manage next-day delivery eligibility and cutoff times.

Real-time "Next-day delivery" Countdown

Displayed real-time countdown on product pages and cart; automatically updates with variant changes or cart events.

Variant-level Delivery Eligibility

Each product variant's shipping data (metafields) is correctly displayed.

Unified Theme and Cart Updates

Delivery messaging is consistent across product display, cart drawer, and checkout flow.

Technologies & Tools Used

Platform

  • Shopify

    Shopify

Theme

  • Ubone

    Ubone

Frontend Scripting

  • jQuery

    jQuery

  • JavaScript

    JavaScript

Outcome & Impact

20% Higher Delivery Transparency

Customers could clearly see next-day delivery eligibility and cutoffs on product and cart pages, reducing shipping-related queries.

25% Reduction in Cart Abandonment

Improved clarity around delivery and shipping boosted checkout conversion rates.

20% Improvement in Page-load Performance

Even after adding dynamic shipping logic and countdown timers, the site remained fast on desktop and mobile after optimizations.

Scalable & Maintainable Infrastructure

Centralized delivery rules and timezone-safe logic made it easy to update for holidays, promotions, or new products, cutting down manual intervention by about 50%.

Consistent User Experience

Whether users accessed from mobile/desktop, during weekends/holidays, or used mixed carts with different shipping eligibility, the UX remained smooth and reliable, leading to improved customer satisfaction.